Rundgang 2017 Universität der Künste Berlin
Visual Identity 2017 Blue tape-like stripes are the key visual for the Open Days 2017 of Berlin University of the Arts. While they initially cover but also mark the date of the open days, they gradually dissolve from posters and other media as the date of the tour approaches. In different print and online media they change in size, composition and form. Finally the tape morphs into an analog design element and is used for a temporary orientation system. It becomes an interactive tool for highlighting, informing, sketching, improvising and connecting.